Research by the Charities Aid Foundation has revealed almost a quarter of people are not aware that services they had used were run by charities. Charity Street II looks at the value of charity to British households. It found:
- 23% of respondents were unaware that the charity services that they or someone in their household have used were run by charities. This lack of awareness decreases with age, with a third of 18-24 year olds unaware of their charity status compared to one in six of 55+ year olds.
- Awareness of a service’s charitable status does increase with use. Just over four in five, or 81%, of those whose household uses charity services at least weekly were aware of their charitable status, compared to 75% of those who use the services less often.
- Fewer than one in ten respondents were aware that all the services listed were provided by charities, while only 45% were aware that most of the charities were provided by charities.